Articles

Create Product Mockup Images That Sell

Written by Scott Crumpler on Wednesday January 29, 2020

On-demand manufacturing has enabled countless entrepreneurs to design unique products and sell them online. But the standard mockup images those services provide still leave your product looking generic. We can make your images stand out with amazing lifelike photos for your online sales channels.

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Create Product Mockup Images That Sell

Why you really didn't invest in Amazon or Facebook or...

Written by Scott Crumpler on Friday April 26, 2019

As a startup consultant, I spend a lot of time talking to folks with a little extra money in their pocket, a self-assurance born out of earning their way into a comfortable life, and (more often than not) a story about "the one that got away".

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Why you really didn't invest in Amazon or Facebook or...

From Local To Global: Investing In E-Learning Technology

Written by Scott Crumpler on Sunday February 24, 2019

While E-learning has improved access to education and made it easier for people to gain useful skills that will enrich their livelihood, the multi-billion dollar testing market seeks ways to validate that learning through new technology, and it's crying out for innovation and investment.

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From Local To Global: Investing In E-Learning Technology

Scott Crumpler Joins Proctor360 As Advisor

Written by Scott Crumpler on Sunday February 17, 2019

Brightwork Creative Media's Scott Crumpler has joined the tech startup Proctor360 as an advisor as they begin seeking investment for their 360° online test proctoring technology. Scott Crumpler will advise them on funding strategy and initial market penetration.

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Scott Crumpler Joins Proctor360 As Advisor

What is Brand Safety and why does it matter?

Written by Scott Crumpler on Thursday November 8, 2018

Over the past few years, as more and more companies have fully adopted "digital first" strategies to promote their brands, it's become increasingly clear that digital advertising opens up a new world of threats to a company's image.  The kind of content your ads appear next to or in-stream with can have a very real effect on consumers' reaction to your brand.

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What is Brand Safety and why does it matter?

How to measure the potential value of Social Media Influencers

Written by Scott Crumpler on Monday October 22, 2018

Most small businesses know how important social media can be to promoting their brand, but is it always the right move to pay for social media influence?  The short answer is maybe.  The key is to measure potential value to your business, and that means looking at more than just total followers.

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How to measure the potential value of Social Media Influencers

Web content accessibility is critical to digital marketing

Written by Scott Crumpler on Monday July 2, 2018

When organizations set out to establish an effective web presence to reach their target audience, they often overlook the value of Web Content Accessibility. People with disabilities are, by one report, estimated to comprise 18% of the global population, and it has never been easier to accommodate those disabilities with digital messaging. Version 2.1 of the World Wide Web Consortium's Web Content Accessibility Guidelines was released in June 2018, and marketers can't afford to ignore it.

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Web content accessibility is critical to digital marketing

Viewers are migrating from TV to mobile. Reach that audience now.

Written by Scott Crumpler on Tuesday June 19, 2018

According to a new forecast report by eMarketer, 2019 will see Americans spending more time viewing media on smartphones versus television. It's a trend that has been a long time coming, and with mobile ad spending hitting 49.9 Billion Dollars in the United States alone last year, clearly advertisers are following their crowd. But, are you reaching your audience on mobile?

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Viewers are migrating from TV to mobile. Reach that audience now.